Make every minute on hold count
Keep callers engaged with on-hold messaging. Replace silence or generic hold music with information that's useful to your customers.
Why it matters
Your phone line is part of your customer experience
When customers call, they're often ready to book, buy, or ask a question. If they're placed on hold, what they hear shapes their impression of your business before anyone picks up.
On-hold messaging turns that waiting time into a chance to inform callers — answering common questions, highlighting services, and keeping your brand consistent from the phone line to your front door.
What callers can hear
Ideas for your on-hold messages
Focus on information that's genuinely useful to the people calling you.
Hours & holidays
Opening hours, seasonal hours, and holiday closures.
Online options
Your website, online booking, or other ways to get help faster.
Current promotions
Specials and offers callers may not know about yet.
Services you offer
Products and services a caller might not have considered.
Events & news
Upcoming events, new arrivals, or company updates.
Directions & parking
Location details that save a follow-up question.
Getting started
How to set up on-hold messaging
- 1
Tell us about your business
Contact our team with your business details, your phone system, and what you'd like callers to hear.
- 2
Plan your messages
Decide which information matters most to your callers — hours, services, promotions, or updates.
- 3
Get next steps from our team
The CloudMusic team will follow up with how on-hold messaging can work for your phone system.
Consistent brand voice
One voice, in-store and on the phone
CloudMusic also produces professional audio messages for your business and plays them between songs in-store. Learn about audio message production and overhead audio messaging.
Ready to improve your callers' experience?
Tell us about your business and phone system, and our team will follow up with next steps.